While there always will be a use for high quality studio portraits, environmental (or “on location”) portraits often can tell a more complete and compelling story about a person.
Placing the person in the context of his or her work, craft, passion or aspiration tends to connect more with the viewer. Particularly for small businesses and sole proprietors, such as financial services firms, medical specialists, restaurants and bakeries, making the extra effort to create a powerful, compelling portrait on location often pays off very quickly.
This portrait of stylist Emma Carter was made in her salon in downtown Raleigh, North Carolina, showing off not only Emma as a passionate and proud business owner but also placing her inside her salon. While Emma would certainly look great in a studio shot, this portrait helps tell a richer story about her salon, her craft and her skills.